The Reeses Guy (@AndrewAthias) October 8, 2019. You may unsubscribe at any time. 5. Reese's Puffs, Reese's Puffs! Two great tastes that taste great together. Then cup into squares with a sharp knife and serve. Reeses PuffsPeanut Butter Chocolate Flavor., 2007: Candy? This site uses cookies to provide you with a great user experience. Autumn Able. Reese's Puffs Rap is a jingle that was used in a 2009 ad campaign for Reese's Puffs cereal. The company made it up to him, though, by sending him a care package chock full of Reeses goodness, demonstrating the legendary business acumen of their public relations department, even in todays increasingly online world. Creating a rap song custom for their product was Reeses puffs form of advertising, producing multiple other similar advertisements. As of 2018, brand engagement is still high for Reeses cups and though sales may fluctuate and healthy snacks may occasionally replace junk food in our diets, there is always room for just one more Reeses cup. The producers used a young teen boy to convince their audience that the cereal was a product they wanted to start their day off with. Voiceovers for numerous film trailers. 2. And the best part was, it featured an original hip hop track that has now become the stuff of legend with hip hop A-listers Travis Scott and Lil Yachty even getting in on the act. Report. Young dominoes champ Charlie Armstrong demonstrates how he eats a Reeses by setting up a large number of candy bars and collapsing them in a linejust as any dominoes champ likely would. The RP-PRO box serves as an . Push the chopped Reese Cup pieces into the top, and spread them out evenly. Our Firm; . The first Reeses cup saw the light of day a few years after its creator Harry Burnett Reese departed the Hershey company to pursue the creation of his own confections. All rights reserved. First invented in 1863, Granula is the oldest cereal ever created in the world. Some seasonal items include Reeses Eggs. This promotion also worked with The Save The Music Foundation, and Reeses Puffs donated $100,000 to this charity to help children reach their potential and make music more accessible. Todays version of the candy is a bit more complex, but not by much. Reese worked on a dairy farm owned by Milton Hershey, the Hershey chocolate king, and in 1928 Harry began toying with the idea of mixing peanut butter and chocolate in cups. Companies tend to create advertisements with white backgrounds with highlights of the color of their product. This connects that certain color and that certain product together in the brain. The music video (shown below) received over 400,000 views in twelve years. The good news is that there are so many to choose from. For example, on that day, Twitter[16] user @boysbffs posted a VALORANT version of the meme, which gained over 680 retweets and 2,500 likes in one month (shown below). Watch the commercial, share it with friends, then discover more great Reese's Puffs TV Commercials on iSpot.tv. 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The Reeses team has also been very generous in getting me involved in a few projects over the past year and even supplying the Reeses and clothes I use in all of my content. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Snack History participates in the Amazon Associate and WalMart Partner Network programs and receives earnings from qualifying purchases. Some of it came from the Reeses contest I won, some of it was generously gifted to me from the Reeses team,but most of it was purchased at the Hersheys Chocolate World Store in Time Square, which funny enough, was directly right across the street from me when I worked in IT for Morgan Stanley. pic.twitter.com/EkdEuZzfRo, The Reeses Guy (@AndrewAthias) December 18, 2018. Product Description. 2021-05-05T12:29:54Z Comment by Caleb Delgado. It's a site that collects all the most frequently asked questions and answers, so you don't have to spend hours on searching anywhere else. These effects continue to hold the viewers' attention to finish watching the advertisement, it also further sells the product by highlighting what it is made of. to view the video gallery, or @Reeses #trappedinthedrivethru. When a product does not live up to its potential, Reeses is not afraid to pull it from the market and try something new! A variation of the remix using the vocals from both songs went viral in lip dubs and skits on TikTok. (Wow) I got Reese's Puffs in my bowl (Wow) Now my day's on cruise control (Wow) I got reese's puffs in my bowl (Wow) And just like that I'm on a roll Reese's Puffs, Reese's Puffs! Since peanut butter was mostly unaffected and the cups were big sellers anyway, it made sense to prioritize manufacturing them. Reese's biggest fan, Andrew "The Reese's Guy" Athias, shared about his Reese's super fan social media status, the Reese's videos he creates, and life as an ambassador for his true food love. They were so successful that Reese was able to sell five-pound boxes of the cups to local retailers for their candy displays. Rap along, if you know the words: "Reese's Puffs Reese's Puffs / In the a.m. it's the flavor I savor" (via Food Stuff Today). Save $10 with $50 grocery order with same-day services. The Take 5 is a candy bar released by The Hershey Company in December 2004. 'r' The RP-FX and RP-PRO boxes lets fans create their own music by placing puffs on the back of the REESE'S PUFFS cereal box while using the accompanying PuffsFX.com app. r/kidsinthehall . Im in love. Most of it I can film on my own with my phone and a tripod, some require someone to hold a high-quality camera and record me, and others (my most ambitious ideas) require a future sponsorship/partnership with Reeses or collaboration with other content creators. Asked by: Bailee Metz. What is Tedium? Want another great newsletter in your inbox? The first ad campaign for Reeses cups was simple enougha picture of H.B. Or that it would be recognized by the Big G Cereal Division with multiple awards. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); This site uses Akismet to reduce spam. The result was The Perfect Breakfast, a commercial that broke new ground by empathizing with kids, introducing them to a world where they called the shots, and, the cherry on toppoked as much fun as possible at adults. Legal Information: Know Your Meme is a trademark of Literally Media Ltd. By using this site, you are agreeing by the site's terms of use and privacy policy and DMCA policy. A lot of ads this for this cereal, around 2000 and 2001, had someone (usually an overly hip, hyperactive kid) saying they had Reese's for breakfast. In 2019,Travis Scott collaborated with the brand on a limited-edition cereal box that sold on Scott's website for $50. Copyright 2015-2023 Tedium: The Dull Side of the Internet. In the 2009 commercial, a guy named Chris gets to see a rap concert in his own dining room after eating some Reese's Puffs. This was a unique situation because although Reeses Puffs scored off the charts in taste tests with teenagers, the very same kids straight-up despised the advertising associated with it. Doing what I do, I know the immense value in user-generated content and brand ambassadors from a business side of things. I can honestly say that in the 2.5 months since my first interaction with Andrew, I have noticed and purchased more Reeses products than I have in the past 2.5 years, along with discovering my own love for a couple new-to-me Reeses products I didnt know existed. [Verse] What's that pair that packs that punch? The Christmas trees and Easter eggs are more chocolatey. (Wow) I got Reese's Puffs in my bowl (Wow) Now my day's on cruise control (Wow) I got reese's puffs in my bowl (Wow) And just like that I'm on a roll Reese's Puffs, Reese's Puffs! Yachty starts by spelling out the name of the cereal, as in one of the old versions of the ad. The chocolate is then placed into a mold and a chunk of peanut butter is placed in each one, followed by an additional layer of chocolate. KAWS followed up Travis Scott and Lil Yachty as the next artist to collaborate with Reese's Puffs Cereal. Sugar-frosted cornflakes are high in sugar and low in fibre as well as usually coming with added salt. . best rap ever. Also see how Reese's Puffs pop culture momentum continues with itscereal box synthesizers. In January 2022, the Reese's Puffs rap was added . After seeing that video go viral and winning the contest, I decided to start making more Reeses-inspired content and publicly displaying my love for Reeses. On November 9th, 2009, YouTube[1] user kevinandcarldotcom uploaded the commercial to YouTube, where it gained over 809,000 views in twelve years (shown below, left). 19.7 Ounce (Pack of 1) 3.6 3.6 out of 5 stars (81) $24.95 $ 24. These Reese's Puffs commercials (1999-2005) The 4th commercial (aired during the 2002-2003 season) ends at the 0:30 mark. Reese's family with the caption, "16 Good Reasons to Buy a Reese's." Later, Reese would advertise his candy's connection to Hershey's (who supplied the chocolate coating before acquisition of the company in the 1960s) with the phrase, "made in Chocolate . of an individual to exaggerate how they eat the eponymous candy. Reese's Peanut Butter Puffs commercial (1997) comment sorted by Best Top New Controversial Q&A Add a Comment Jackinator94 Additional comment actions. A 3/4 cup serving with 1/2 cup skim milk: 160 calories, 3g fat, 12g sugar. Theres something to be said about how a small candy became a cultural phenomenon and it all probably began with memorable ad campaigns. Originally sold as part of an assorted bag of treats, the peanut butter cup distinguished itself as a hit among consumers. David Buck is a former radio guy/musician who researches and writes about all manner of strange and interesting music, legacy technology, Nintendo and data analysis. (Ever since that child spelled out "Oscar Mayer" back in 1973, it seems that spelling has been a go-to advertising technique). Press Reese's Puffs, I can't get enough (Eat 'em up) [Verse] Peanut butter chocolate in the swirl in my bowl (Eat 'em up) Flavor so sweet when the milk so cold (Eat 'em up) Gotta take my Reese's Puffs . On July 7th, 2013, and September 18th, 2013, two earliest found mashups which used the song were posted by YouTube[18][19] user Trogdorbad and websiteuser (shown below, left and right), although earlier examples of use could exist. The Hershey Company supplied H.B. The bar was discontinued in 1979, although amazingly it retains a devoted fan base. I get asked this all the time. Find out all about it here. Reeses peanut butter cups spawned countless imitators, spin-off candies, cookies, cereal and even numerous recipes for homemade versions of the creamy, chocolatey treatalthough why on earth someone would want to invest in the ingredients over purchasing the rather inexpensive confections is a bit of a mystery. As you probably know, chocolate is toxic to dogs. Reeses peanut butter cups arent just delicious, theyre a beloved part of our collective culinary lives. There are many variations of the basics on the market. On May 27th, 2015, YouTuber[10] iDubbbz danced to the mashup in his 100,000 subscriber special video, with the upload gaining over 6.8 million views in seven years (shown below, right). Theres something about the static image with words on the screen that appeals to us with this more modern ad. David @ Tedium. Prepare a 13 x 9 casserole dish by lining it with parchment or greasing it. Search Reeses Puffs Remix on TikTok and you will see 3218 audio remixes have been uploaded. What is the most unhealthy cereal in the world? By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. | Support us on Patreon | Share your ideas! 62. The final commercial aired during the 2004-2005 season. Reese's Big Cup with Reese's Puffs, 1.2 oz, 16-count Combining the iconic peanut butter cup with Reese's Puffs cereal for one ultimate Reese's snack The ultimate bite of peanut butter, chocolate and . And it only can be found in my Reese . Or vastly more important to my career, that the music video based on it would become a pop culture phenomenon and an anthem for an entire generation of teenagersbut thats exactly what happened and it continues to this day nearly 13 years later. A bowl of Reese's Puffs cereal. Many people recommend keeping your sugar intake per serving size at 6 grams or below. Originally sold only in multi-packs, the holiday candy is now found in individual packs across store shelves wherever candy is sold. Real-Time Ad Measurement Across Linear and CTV; TV Ad Attribution & Benchmarking; Marketing Stack Integrations and Multi-Touch Attribution; Real-Time Video Ad Creative Assessment; Get a Demo Today. Everything worked out, however. Filed under: advertising, candy, chocolate, commercials, hershey's, peanut butter, peanut butter cups, reese's, reese's peanut butter cups. to view the image gallery, We use cookies to ensure that we give you the best experience on our website. So What types of Reese Products Do Most People Love? Published: 23 July 2022. When purchased online. Reese's Puffs Cereal. Miniature eggs, White Eggs, White Reeses Ghosts, Reeses Hearts, Reeses Peanut Butter Crme Egg, Reeses Pumpkins, Reeses Trees, Monster Mania, Eyeballs, 5 Ounce Hearts, 5 Ounce Bunny, 6 Ounce Egg, 8 ounce Heart, 8 ounce Bunny, 1 pound Bunny. If you continue to use this site we will assume that you are happy with it. - 1 day 3 hours ago, By A cereal combining chocolate and peanut butter will not appeal to many adults due to the sugar content in the cereal, with this knowledge the company decided to use a rap to entice young teens and children. Along the way, hes earned accolades from Cannes to The Webbys. Consider this: Though the original commercial in the campaign only ran one year, somehow a whole new generation of kids keep rediscovering it and are continuing to create new content inspired by it on nearly a daily basis. The pop star even made The New York Times' list of "25 songs that tell us where music is going" for his innovative tunes (via Motown Records). John Harvey Kellogg, a surgeon who ran a health spa in Michigan, later made a version and named it granola. Ad Age and Creativity Staff In 2009 the well-known cereal brand, General Mills, composed an advertisement commercial for their Reese's Puff's cereal. Most if not all the of the merch I have can also be found online or at Hershey Park. Meme Status Submission Type: Advertisement, Remix, Song Year 2014 Origin Soundcloud Tags reese's puffs, commercial, tajh bellow, perfect breakfast, andrew athias, puffstale, uptown puffs, misery x cpr x reese's puffs, eat em up, mashup, cryptic About. Ill see ya on Twitter! By using it, you accept our. Modern day Reeses Peanut Butter Cups are made with its own peanut butter from fresh roasted peanuts on an assembly line. Here, Miles tells the origin story of the Reeses Puffs pop culture phenomenon that continues todayafter he helped to ignite it more than a decade ago. Some other nutritional facts you might be concerned about include that in one serving (3/4 cup dry, without adding milk), Reeses Puffs also has 120 calories, 3 grams of fat, gram of saturated fat, 22 grams of carbs, and 160 milligrams of sodium. Eventually, the cups became the focal point of production for the Reeses Candy Company during World War II because rationing of sugar and other ingredients made it difficult to manufacture most of their other candy. Ive never wanted to win something so badly in my life. Find this one an interesting read? Some slogans may be more memorable than others, but they all certainly got the point across. So we launched with a new tagline and mantra: "Not Sorry.". This is a corn-based cereal that belongs to the chocolate cereal family. One carries a chocolate bar, happily saying, mmm, chocolate. The other holds a jar of peanut butter and exclaims, mmm, peanut butter! They inevitably bump into each other, resulting in some of each product spilling over into the other. In the am, it's the flavor I savor Peanut bu*ter and . It was for a contest when Reeses partnered with Wawa (a convenient store, popular in the Philadelphia / NJ area) to promote the new Reeses Outrageous Bar. And, by the way, be sure to give Hacker Newsletter a close look. Vitamin E(mixed tocopherols)Added to Preserve Freshness. Ive always tweeted and posted on Instagram about my love for Reeses, but the summer of 2018 was when I made my first Reeses-inspired music video. From the time they wake up, till the time they go to bed, they have to do what adults, rules and responsibility dictate, and no surprisethey hate it. Meet Andrew Athias: The Reese's Guy, Super Fan & Social Media Sensation. Some of themlike the pumpkinsare thicker than a standard peanut butter cup and have a stronger peanut butter flavor. Learn how your comment data is processed. I recall an old college textbook Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising where one of the assignments is to break down why Reeses ads work. Just watch. If the Phillies win the World Series I WILL absolutely be throwing out all the Reese's snacks from the top of greased pole. Be sure to check out the front page of the website, tooit's full of cool stuff that you probably havent read yet. But please: No backlink requests. Reese, all of Reeses candy was hand made with real cocoa butter, cream, fresh roasted peanuts and freshly grated coconut. In the best-recognized commercial of the campaign, a young boy is eating Reese's Puffs cereal for breakfast as his parents reveal that he won't be going to a concert, but instead the concert is coming to him. I took the song Without Me by Eminem, and turned it into a Reeses-inspired music video called No One Loves Reeses More Than Me. Two rappers then suddenly appear and start singing about Reese's Puffs (video shown below, left). All rights reserved. PEANUT BUTTER CHOCOLATE: Enjoy the delicious creamy balance of real Reeses peanut butter and Hersheys cocoa with milk for breakfast or by itself for a school snack. Using a rap song as their choice of music allowed the producers to entertain and intrigue their young audience that they intended to reach.
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